Retail Industry
Digital Transformation Suite
Align your digital capabilities to fulfill growing customer demands and boost all-round performance.
BUSINESS CASE
Get the full-suite of digital solutions for
your retail value chain
In an age where shoppers have ample access to information for extracting maximum value for their spending, our retail solutions can give you an edge in the shelf-wars. Our team of industry analysts reinvigorates retailers with cutting-edge analytics insights and data-backed strategies to address their most pressing challenges.
OUR SERVICES
We serve the retail industry across its functions
Omnichannel Retail Strategy
We take a customer-driven approach to omnichannel strategy design, drawing on our proprietary consumer research techniques and world-class personalization data-science capabilities to support data-driven sales and omnichannel growth strategies. Our approach to omnichannel retail offers a holistic view that allows clients to attribute, track, and measure the value of investments across all channels.
Retail BI & Visualization
Business Intelligence and Visualization solutions help you measure and track your business goals, KPIs and quantifiable metrics. With our customizable dashboards you will be well on your way in your self-service BI journey through Sales Analysis, Customer Analysis, Operational Analysis, Marketing Analysis, and Marketing ROI, Category/Merchandise Management and much more.
Enterprise Performance Management
Connect all the data in a single platform to create winning plans & track performance like- Optimized budget allocation, workforce planning, and sales forecast to tackle uncertainties. Organizations can manage trade and marketing spend and gauge effectiveness accurately to drive the budgetary decisions for the future. Effectively manage the supply chain for assortment planning and sourcing decisions.
Retail-focused Advanced Analytics Delivery
Our range of advanced analytics services for E-Commerce and Retail players include: Customer Analytics, whereby Customer Journeys are quantified; Cohort and RFM Analysis, to quantify customer equity; Traffic Analysis, to measure marketing and advertising strategies against acquisition channels, developing recommendation engines, inventory analysis, merchandising, procurement analysis and vendor effectiveness
USE CASES
Our specialization in specific scenarios in your business functions offers upfront value
Merchandising & Assortment Planning
- Market clustering/localization
- Assortment planning & Optimization
- Aggregate merchandize buying decision
- Customer – Product affinity scoring
Customer Analytics
- Identify new and profitable customers
- Expand customer base with improved targeting and reduced CAC
- Map customer journeys for better retention and CLTV
- Deliver bottom line impact with better cross-sell and upsell opportunities
Pricing & Promotion
- Optimize trade spends across categories in the portfolio
- Identify key brands whose promotions are helping in category growth
- Define pricing strategies for own / store brand
Inventory & Supply Chain
- Demand/sales forecasting
- Inventory optimization
- Store-level Out-of-stock vs service level analysis
- Route and shipment scheduling / optimization
- Replenishment planning analytics
OUR IMPACT
We boost performance on your key metrics of your and your partners’ business
Omnichannel performance boost
Create e a compelling brand appeal through an orchestrated perfomance and handover across offline and online channels of your business.
Reduced Cost & Efficiency Drainage
Gain a solid edge over competition by cutting all hidden costs and efficiency leakages in your complex, busy operations.
Strong Customer Experience & Loyalty
Ensure unprecented customer loyalty through maxmimum usage of your customer insights at all stages of their engagement lifecycle.
FAQs
Our solutions address the most prominent & recurring questions of our clients
Q. How to make the most of the typical footfall pattern in my stores?
Our digital services gives you a store-wise information on your customers, their navigation and purchase patterns, alongside the variability due to store locations, environment, timing among other factors.
Q. How can I find out my customer's purchase preferences & how to respond to it?
Our digital services gives you comprehensive purchase patterns of different customer categories, including seasonal variability and responsiveness to promotions. Our advisory provides can give specific playbook corresponding to a wide range of customer preference patterns.
Q. How do I detect cost-saving and time-saving opportunities in my supply chain and inventory management functions?
Our digital services give you a detailed “as-is” assessment of your operational nodes and workflows, alongside the implications on your key performance metrics (including cost, time, error-rate, variability etc.). Our experts then map it all to the best-of-breed digitally enabled workflows, alongside the requirements and dependencies to give you a clear roadmap to improve your operational performance.