e-Commerce Industry
Digital Transformation Suite
Follow a holistic approach to unlock the true value of e-commerce data and improve your brands’ customer acquisition, conversion, and retention.
BUSINESS CASE
Get the full-suite of digital solutions that covers the complete e-commerce value-chain
As the world transitions to an e-commerce from traditional offline retail, the requirement for digital capabilities like analytics, IoT and AI has grown immensely across markets. But, due to the breakneck speed of its evolution, this sector has become complex making end-to-end visibility and a comprehensive view of the online behavior of customers truly tough. Clearly, an integrated digital capability to manage this new-age business is the need of the hour. Our eCommerce portfolio offers value at every facet of e-commerce towards exactly these areas.
OUR SERVICES
We serve the e-commerce industry across its functions
Omnichannel e-Commerce Strategy
We take a customer-driven approach to omnichannel strategy design, drawing on our proprietary consumer research techniques and world-class personalization data-science capabilities to support data-driven sales and omnichannel growth strategies. Our approach to omnichannel retail offers a holistic view that allows clients to attribute, track, and measure the value of investments across all channels.
eCommerce BI & Visualization
Business Intelligence and Visualization solutions help you measure and track your business goals, KPIs and quantifiable metrics. With our customizable dashboards you will be well on your way in your self-service BI journey through Sales Analysis, Customer Analysis, Operational Analysis, Marketing Analysis, and Marketing ROI, Category/Merchandise Management and much more.
Online Users' Assessment & Monetization
We offer e-Commerce analytics solutions enabling businesses to adopt a data-powered approach to analyze customer behavior and how they interact with the company to make crucial decisions . We cover listing and service personalization, communications, pricing and promotions.
eCommerce-focused Advanced Analytics
Our range of advanced analytics services for E-Commerce and Retail players include: Customer Analytics, whereby Customer Journeys are quantified; Cohort and RFM Analysis, to quantify customer equity; Traffic Analysis, to measure marketing and advertising strategies against acquisition channels, developing recommendation engines, inventory analysis, merchandising, procurement analysis and vendor effectiveness
USE CASES
Our specialization in specific scenarios in your business functions offers upfront value
ECommerce Analytics
Our advanced analytics solutions enable enterprises to:
- Comprehend online customer behavioral patterns
- Customer Retention & Loyalty Management
- Customer Lifecycle Value growth
- Convert visitors to customers and then build loyalty
- Identify potential product lines
Social Media Analytics
Tap and analyze data available in social media to derive customer insights that can serve better in areas of:
- Sentiment analytics
- Coupon redemption analysis
- Social network analysis / viral index
- Online campaign analysis
Customer & Marketing Analytics
We help enterprises build compelling marketing strategies and increase sales through:
- Customer engagement analysis
- Cross-sell / up-sell analysis and product recommendation
- Price sensitivity & elasticity analytics
- Churn analysis
Fraud Analytics
Our analytics solutions help create ‘what-if’ scenarios and identify key parameters that help detect fraudulent activities before they occur, such as:
- Supplier fraud detection
- Payment fraud detection
- Gaming fraud detection
OUR IMPACT
We boost performance on your key metrics of your and your partners’ business
Omnichannel performance boost
Create e a compelling brand appeal through an orchestrated perfomance and handover across offline and online channels of your business.
Reduced Cost & Efficiency Drainage
Gain a solid edge over competition by cutting all hidden costs and efficiency leakages in your complex, busy operations.
Strong User Experience & Loyalty
Ensure unprecented customer loyalty through maxmimum usage of your customer insights at all stages of their engagement lifecycle.
FAQs
Our solutions address the most prominent & recurring questions of our clients
Q. How to increase the RoI of our promotions and pricing functions?
With our e-Commerce solutions, know the response patterns of your visitors, buyers and repeat-buyers audience towards your pricing and promotions. Also, benchmark your campaign dynamics and pricing management with that of your market peers to get the highest RoI and LCV from all your customer segments.
Q. How can I find out my customer's purchase preferences & how to respond to it?
Our digital services gives you comprehensive purchase patterns of different customer categories, including seasonal variability and responsiveness to promotions. Our advisory provides can give specific playbook corresponding to a wide range of customer preference patterns.
Q. How do I detect cost-saving and time-saving opportunities in my supply chain and inventory management functions?
Our digital services give you a detailed “as-is” assessment of your operational nodes and workflows, alongside the implications on your key performance metrics (including cost, time, error-rate, variability etc.). Our experts then map it all to the best-of-breed digitally enabled workflows, alongside the requirements and dependencies to give you a clear roadmap to improve your operational performance.